As a Psychologist, Neuroscientist, Experiential Designer, and Behavioral Analyst, my work is driven by a singular passion: decoding the “why” behind human behavior. I don’t simply study the mind from a distance; I construct immersive, compelling worlds for it to inhabit and explore. My career is a unique synthesis of deep scientific inquiry and creative, hands-on application, bridging the gap between understanding human nature and shaping it for the better.
The Decoder:
Unraveling the ‘Why’
My foundation lies in the dual disciplines of psychology and neuroscience. As a psychologist, I delve into the intricate tapestry of human thoughts, emotions, and motivations that drive our actions. As a neuroscientist, I map these internal states to their biological roots—the neural circuits, chemical pathways, and brain structures that govern our reality. 🧠
This dual lens allows me to move beyond what people do to understand why they do it, from the level of conscious decision-making down to the firing of a single neuron. I treat the human mind not as a black box, but as a complex, fascinating system waiting to be understood.
The Architect:
Building Worlds for the Mind
But understanding is only half the journey. My work truly comes alive in its application. As an Experiential Designer, I translate these deep insights into tangible, interactive experiences. Whether digital or physical, these are not just environments, but carefully crafted worlds designed to engage, educate, evoke emotion, and guide behavior.
This is where the Behavioral Analyst in me takes the lead. I systematically observe how individuals interact within these worlds, gathering data to refine and enhance the experience for maximum positive impact. It’s a continuous, dynamic loop of creation, observation, and iteration, ensuring that the worlds I build are not only beautiful but also effective and meaningful.
